A Noori concert, made as a film. Released song by song to a million people.
In December, Ali Noor and Noori play Club 432 in Lahore: a small room, no barricade, people close enough to touch the guitar necks. We film the night with multiple cameras and release it on YouTube over eight weeks. One partner's name goes on all of it.
One concert. A season of releases.
Instead of one upload that peaks and fades, every song comes out as its own film. Every release brings fans back, and every one carries your name.
The night
A sold-out room. Your brand on stage, in every shot.
Song films
One song a week as its own film, with Shorts cut from each.
Full concert
Premiered as an event on YouTube. Fans watch it together.
The playlist
Each song plays into the next, so your name keeps playing too.
Backed by a dedicated budget for real YouTube ads, aimed at Pakistan. If we fall short, promotion continues at our cost until we reach it.
Type your name. See it in the film.



live at 432

Next · Hum Bhoolay
Full concertMock-ups built from stills of Noori at 432, Oct 2025. ROX is shown as an example.
Three ways to be in the room.
Title partner
- "Presented by" on every film and the full concert
- Neon on stage, in frame all night
- Lower thirds and end screen on every release
- Name in every YouTube title
- 1M guaranteed views across the series
- Activation space on the night
Gold
- Logo on end screens and in descriptions
- On-stage branding
- Shorts integration (3 cuts)
- Guest-list allocation
- Name in YouTube titles
Supporter
- Logo in the end credits
- Venue branding on the night
- Social thank-you posts
- On-stage neon
- Name in YouTube titles
